With nearly 10 years of experience in branding, communication, and creative strategy, I’ve worked with agencies, startups, and global brands across Europe and Australia, partnering with clients across tech, retail, FMCG, lifestyle, healthcare, and beyond.

What ties it all together? A deep respect for meaningful work and a love for turning complexity into clarity.

My background spans brand strategy, creative direction, campaign development, and project oversight. I guide the process from core idea to execution — bringing together strategic thinking, creative vision, and collaborative energy. I’ve worked with interdisciplinary teams, led rebrands, launched new products, and helped shape brand worlds that people connect with.

My approach is quietly holistic and purpose-led. I like to zoom out before I zoom in — understanding not just what we’re making, but why it matters. I believe in thoughtful questions, well-structured processes, and stories that feel true to the people behind them.

Pappardelle Studio is the space where all of this comes together. Small by choice, global in perspective, and grounded in the belief that good strategy and good creativity go hand in hand.

If you're looking for someone who can help you think clearly, act intentionally, and bring your brand to life with heart — I’d love to connect.